1. About the Program
The Montar Australia Brand Ambassador Program (the "Program") is an initiative by Montar Australia ("Montar", "we", "us" or "our") designed to connect with passionate Australian equestrians who share our enthusiasm for horses, riding and quality equestrian apparel.
Our ambassadors help introduce Montar to the Australian equestrian community through authentic content, personal experiences and positive engagement with the brand.
By submitting an application, applicants acknowledge and agree to these Terms & Conditions.
Acceptance into the Program is subject to selection by Montar Australia and acceptance of a separate Brand Ambassador Agreement.
2. Eligibility
To apply, applicants must:
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Be residents of Australia.
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Be aged 18 years or older, unless otherwise approved by Montar Australia with appropriate parent or guardian consent.
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Have an active social media presence, preferably on Instagram, TikTok or Facebook.
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Have a genuine interest in horses, equestrian activities and the Montar brand.
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Be willing and able to create original equestrian-related photos or video content.
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Demonstrate professionalism, positivity and respect towards others within the equestrian community.
Applicants do not need to compete professionally or have a minimum number of social media followers.
Montar Australia welcomes applications from riders of all disciplines, backgrounds, abilities and experience levels.
3. Application & Selection
Applications must be submitted through the official Montar Australia Brand Ambassador application form.
All information provided must be accurate and truthful.
Montar Australia will assess applications based on factors including:
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Alignment with Montar's brand values and identity.
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Creativity and quality of social media content.
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Authenticity and engagement with their audience.
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Passion for horses and the equestrian lifestyle.
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Ability and willingness to represent Montar positively.
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Suitability for current marketing activities and ambassador opportunities.
Submitting an application does not guarantee acceptance.
Montar Australia reserves the right to accept or decline applications at its discretion, subject to applicable law.
Due to application volumes, we may only contact shortlisted or successful applicants.
There is no application fee or purchase requirement.
4. Ambassador Expectations
Successful ambassadors will be expected to actively and positively represent Montar Australia throughout their partnership.
Unless otherwise agreed in writing, our standard expectations are:
Social Media Content
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Create and publish a minimum of two pieces of original Montar-related content per month, such as Instagram posts, Reels or TikTok videos.
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Share Montar-related Instagram or Facebook Stories regularly, with a recommended minimum of two per month.
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Tag @montar_aus in relevant Instagram content and use any campaign hashtags communicated by Montar Australia.
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Feature Montar products naturally and authentically within their equestrian lifestyle.
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Participate in agreed product launches, promotional activities or campaigns where reasonably possible.
Brand Engagement
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Engage regularly and positively with Montar Australia's social media accounts.
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Help introduce Montar to fellow riders, friends, clubs and the wider equestrian community.
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Respond to reasonable communication from the Montar Australia team.
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Maintain a professional, respectful and supportive presence online and at equestrian events.
Specific deliverables, deadlines and campaign requirements will be confirmed with successful applicants before participation.
We understand that riding schedules, competitions, personal commitments and horse welfare come first. Reasonable flexibility may be provided where circumstances are communicated in advance.
5. Ambassador Benefits
Selected ambassadors may receive benefits including:
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Complimentary or discounted Montar products.
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Exclusive ambassador-only offers.
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Personal discount codes.
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Discount codes to share with their audience.
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Opportunities to feature on Montar Australia's website and social media.
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Early access to selected collections or product launches.
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Invitations to participate in campaigns, events or content collaborations.
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Additional rewards or incentives based on individual arrangements.
Benefits are determined by Montar Australia and may vary between ambassadors.
No particular product, discount, payment, commission or ongoing sponsorship is guaranteed by applying or being accepted into the Program.
Any agreed benefits, compensation or commissions will be confirmed separately in writing.
6. Content Creation & Usage Rights
Ambassadors retain ownership of the original content they create, subject to any third-party rights.
For content created specifically for the Program or voluntarily submitted to Montar Australia for promotional use, ambassadors grant Montar Australia a non-exclusive, worldwide, royalty-free licence to reproduce, share, repost, display and adapt that content for organic marketing purposes, including:
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Montar Australia's social media accounts.
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The montar.com.au website.
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Email marketing and newsletters.
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Organic brand and community promotional materials.
This licence applies for the duration of the ambassador partnership and for 24 months following its conclusion, unless otherwise agreed in writing.
Montar Australia will make reasonable efforts to credit the original creator where practical.
Paid advertising usage, including Meta advertisements, TikTok advertisements, boosted posts, whitelisting, partnership advertisements or other paid promotional placements, requires separate written agreement with the ambassador.
Ambassadors must ensure they have the necessary rights and permissions for any submitted content, including permission from identifiable individuals and rights to music, photography and other third-party material.
7. Brand Representation & Conduct
Ambassadors are expected to represent Montar Australia in a professional, authentic and respectful manner.
Ambassadors must not:
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Engage in bullying, harassment, discrimination or abusive behaviour.
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Publish deliberately false, misleading or defamatory statements.
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Make unsubstantiated claims about Montar products.
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Misrepresent their relationship with Montar Australia.
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Use Montar branding, logos or intellectual property without appropriate permission.
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Engage in conduct that seriously damages the reputation of Montar Australia or conflicts with the values of the Program.
Montar Australia supports responsible horsemanship and expects ambassadors to prioritise horse welfare, safe riding practices and appropriate treatment of animals.
Ambassadors must comply with applicable laws, platform rules and advertising standards.
8. Advertising Disclosure & Transparency
Ambassadors must clearly disclose their commercial relationship with Montar Australia whenever required by applicable advertising laws, standards or platform policies.
This includes promotional content involving gifted products, payments, discounts, commissions or other incentives.
Appropriate disclosures may include #ad, Paid Partnership or another clear and prominent disclosure suited to the arrangement.
Ambassadors must provide honest opinions and must not make claims about products that they cannot substantiate.
Montar Australia will not require ambassadors to publish misleading reviews or represent experiences they have not genuinely had.
9. Other Brand Partnerships
The Montar Australia Brand Ambassador Program is not automatically exclusive.
Ambassadors may continue to wear, use and collaborate with other equestrian brands unless specific exclusivity conditions have been agreed in writing.
However, ambassadors must not use Montar-sponsored content or agreed Montar campaign deliverables to actively promote competing apparel brands without prior approval.
Any proposed category exclusivity, competing-brand restrictions or additional obligations will be discussed and agreed separately before taking effect.
10. Discount Codes & Promotional Offers
Where ambassadors receive discount codes, referral links or promotional benefits:
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Personal ambassador discounts are intended for the ambassador's own use unless otherwise specified.
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Audience discount codes may be shared in accordance with instructions provided by Montar Australia.
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Codes must not be sold, transferred or distributed through unauthorised coupon websites.
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Discount codes may have expiry dates, exclusions or usage restrictions.
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Montar Australia may modify or deactivate codes where reasonably necessary, including in cases of misuse.
Any commission or referral reward arrangements will be communicated separately in writing, including eligibility, calculation and payment conditions.
11. Program Duration & Review
The duration of each ambassador partnership will be specified in the individual Brand Ambassador Agreement.
Montar Australia may periodically review ambassador participation, including content quality, agreed deliverables, engagement, communication and overall brand alignment.
Where expectations are not being met, Montar Australia may discuss improvements with the ambassador, adjust the arrangement or decide not to renew the partnership.
Either party may end the ambassador relationship in accordance with the termination provisions of the individual agreement.
Montar Australia may terminate participation immediately in cases of serious misconduct, fraud, material breach of agreement or conduct presenting a significant risk to people, animals or the brand.
12. Independent Relationship
Participation in the Program does not automatically create an employment, agency, franchise or business partnership relationship with Montar Australia.
The nature of each ambassador arrangement will depend on the actual terms and circumstances of the engagement.
Ambassadors are not authorised to enter into contracts, make commitments or incur expenses on behalf of Montar Australia without prior written approval.
Any applicable tax obligations relating to payments or benefits are the responsibility of the relevant party under Australian law.
13. Privacy & Personal Information
Personal information submitted through the application process will be used to assess applications, contact applicants and administer the Brand Ambassador Program.
Information may include names, contact details, location, social media profiles and other details voluntarily provided.
Personal information will be handled in accordance with applicable Australian privacy laws and the Montar Australia Privacy Policy available on montar.com.au.
Submitting an ambassador application does not automatically constitute consent to receive unrelated promotional marketing communications.
Where marketing consent is requested, it will be obtained separately.
14. Changes to the Program
Montar Australia may update these Terms & Conditions or modify the Program from time to time.
Material changes affecting existing ambassadors will be communicated to them, and any changes to agreed contractual obligations will require agreement where legally necessary.
Montar Australia may suspend or discontinue the Program, subject to any existing contractual commitments and applicable law.
15. Governing Law
These Terms & Conditions are governed by the laws of Western Australia, Australia.
Nothing in these Terms & Conditions excludes, restricts or modifies any rights or remedies that cannot lawfully be excluded under Australian law.
16. Contact
For questions about the Montar Australia Brand Ambassador Program, please contact:
Montar Australia
Email: hello@montar.com.au
Website: www.montar.com.au
Instagram: @montar_aus
Applicant Acknowledgement
By submitting an application to the Montar Australia Brand Ambassador Program, applicants confirm that they have read and understood these Terms & Conditions, that the information provided is accurate, and that they understand an application does not guarantee selection.
Successful applicants will be provided with further details and a separate Brand Ambassador Agreement outlining the specific expectations, benefits and obligations of their partnership.